Tactical Engagement
Tactical Engagement is the tool that can contextualise your relationships inside a revenue funnel from the short to very long run. We can help you target specific people in or around your network who will add value to your business, both financially and positionally.
A growing business often develops a strategic plan, and inside that plan often sits a marketing plan that describes segments and sales targets that the business needs to achieve. To activate this part of your plan, you engage a sales person.
The challenge with this approach is that a relationship that doesn't develop into a sale can be left behind, abandoned as it doesn't fit the metric.
In a tactical engagement model, every relationship has value - and the aim is to take strategic input and take specific tactical steps towards the relationships that have the most impact for your business.
As a CEO or Founder, this part of your business is a top priority, along with everything else. Shalau Consulting can add value to your understanding of your network, as well as increase your reach by developing key relationships that will advance your vision. We work on foresight scenarios with you that help you see your future landscape with broader, yet more impactful, scope that further drives today's revenue goals, whilst knowing your journey.