Value Creation
You are in business to create value. Simple. The challenge is finding the ways to grow value through revenue generation and positioning your business for now and the future.
Our work in value creation focusses on developing revenue. From our perspective this as crucial as cost control, although it is often less understood as an equivalent, or simply dismissed as a sales function.
Our service is like having your own "Chief Revenue Officer". What is this CRO you ask?
Well, it's not a common role in Australia, with its activities distributed across other executives. Put simply the Chief Revenue Officer is the probably only stand alone role that looks at the "go-to-market" process in the same holistic way that the CEO does.
The CRO often identifies key relationships, with a deeper understanding of how they connect to guide a business to revenue pots. They understand the elements of relationship development, foresight, communications, sales, marketing and thought leadership, and use these to advance understanding of the business in a macro playing field.
Our aim is to help you identify and build relationships and opportunities that will generate revenue now and into the future.